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Virginia Highway Safety Office News Releases

Thursday, May 07, 2015
Media Contact: Brandy Brubaker
Department of Motor Vehicles
(804) 367-6834

Bicycle Safety Month Kicks off the DMV Countdown to Richmond 2015
Agency Launches Campaign to Promote Bike Safety for Big Race

RICHMOND In recognition of National Bicycle Safety Month, the Virginia Department of Motor Vehicles (DMV) is reminding cyclists to always ride with safety in mind.

DMV is launching a bicycle safety campaign in anticipation of Richmond 2015, a nine-day cycling competition expected to bring 450,000 spectators and 1,000 athletes from all over the world to Central Virginia. The event, the Union Cycliste Internationale (UCI) Road World Championships, will take place from September 19-27.

The theme of DMV's campaign is "Show the World." With Richmond soon to be in the international biking community's spotlight, DMV challenges local cyclists to "Show the World" how Virginia values bicycle safety.

Cyclists are encouraged to share snapshots or videos that illustrate their commitment to bicycle safety - to be included on DMV social media (VirginiaDMV), use #SafetyLooksGoodOnYou on Twitter, Facebook or Instagram.

"Virginians are very enthusiastic about cycling and we want to harness that enthusiasm to help spread the word about bicycle safety," said DMV Commissioner Richard D. Holcomb, the Governor's Highway Safety Representative. "Send us photos of your kids wearing their helmets on a spin around the neighborhood or a photo of you on a weekend ride decked out in reflective gear. Help us show the world how serious Richmond is about bicycle safety."

Recent DMV statistics illustrate the need for drawing attention to the importance of bicycle safety. The number of bicyclists killed in Virginia crashes increased 50 percent last year, from 8 in 2013 to 12 in 2014.

Here are some tips for safe cycling:

  • Ride with traffic.
  • Stop and look both ways before entering the street and stop at all intersections.
  • Before turning, use hand signals and look all ways.
  • Ride defensively; anticipate the actions of other road users and watch for road hazards.
  • Pass vehicles with extreme care; turning vehicles may not see you.
  • Be aware of motor vehicle blind spots while riding or when stopped at an intersection.
  • Walk your bicycle when you get into traffic situations beyond your cycling abilities.
  • Exercise great caution when riding in bus traffic; watch out for buses pulling to and from curbs and passengers getting on and off buses.
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